Online trading has gained popularity in the recent past. This has been driven by the ability to access internet easily and reduced costs of selling products online. This makes it easier than setting up a physical store. Setting up a personalized eCommerce website is not cheap, however, you can sell stuff through trading stuff sites. Setting up your store on these sites is easy and you can start selling immediately. There might by hundreds of similar products on the site. Thus, a strategy is paramount to enhance visibility of your store.
The choice of the trading site you are going to use determines your ability to sell fast. It is advisable to use popular sites. You may consider free sites or those that charge a small fee to market your products. You may check navigation on the site, ranking on search engine results and the number of sellers in the site before making a decision. You may feature in several sites.
The seller should use the keywords that clients usually use in their search for such products. This adds more traffic to his site from natural search by would-be customers. One could also use keyword marketing tools where provided by the specific site for page optimization which gives better visibility.
It is desirable to include some free service or offering in the products. Such could be free delivery, quantity or trade discount or shipping for overseas clients Buyers find such offers attractive as they seem to give them more value and are a better bargain. However, the added costs from such offerings should be included on the final price not to dent the profits. The seller should however refrain from setting the price too high. The price should be competitive given the price range of similar products on same site.
Take quality picture of particular product that you are selling. Since customers will be making decisions based on the images of particular product, they need to be clear. Moreover, pay attention to details. Take images from different angles if a single angle does not show all the details. Use a white background or just edit the background after taking the image.
Use caption that sell the product. Tell the visitors that the product is great for them. It caption should be concise and on point. The product features could be highlighted in bullets. The title should be catchy and in standard font. Ensure you show benefits of the products to the visitors.
A video on the products is also a great idea if allowed by the site. It should however be short, informative and funny. It enables a seller to engage better with the visitors and is likely to convert many of them to clients better than captions and images.
There are several payment options available on trading sites. They range from online payments to escrow and mobile money transfer. Research on the popular platforms among your target market and make use of them. Strive to make clients happy with your service. They will give you great reviews that will boost your sales. Try to resolve an problems with clients on time and only use third parties when absolutely necessary.
The choice of the trading site you are going to use determines your ability to sell fast. It is advisable to use popular sites. You may consider free sites or those that charge a small fee to market your products. You may check navigation on the site, ranking on search engine results and the number of sellers in the site before making a decision. You may feature in several sites.
The seller should use the keywords that clients usually use in their search for such products. This adds more traffic to his site from natural search by would-be customers. One could also use keyword marketing tools where provided by the specific site for page optimization which gives better visibility.
It is desirable to include some free service or offering in the products. Such could be free delivery, quantity or trade discount or shipping for overseas clients Buyers find such offers attractive as they seem to give them more value and are a better bargain. However, the added costs from such offerings should be included on the final price not to dent the profits. The seller should however refrain from setting the price too high. The price should be competitive given the price range of similar products on same site.
Take quality picture of particular product that you are selling. Since customers will be making decisions based on the images of particular product, they need to be clear. Moreover, pay attention to details. Take images from different angles if a single angle does not show all the details. Use a white background or just edit the background after taking the image.
Use caption that sell the product. Tell the visitors that the product is great for them. It caption should be concise and on point. The product features could be highlighted in bullets. The title should be catchy and in standard font. Ensure you show benefits of the products to the visitors.
A video on the products is also a great idea if allowed by the site. It should however be short, informative and funny. It enables a seller to engage better with the visitors and is likely to convert many of them to clients better than captions and images.
There are several payment options available on trading sites. They range from online payments to escrow and mobile money transfer. Research on the popular platforms among your target market and make use of them. Strive to make clients happy with your service. They will give you great reviews that will boost your sales. Try to resolve an problems with clients on time and only use third parties when absolutely necessary.
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