You'll find a number of important factors of online marketing that are not generally talked about, and remaining consistent in the course of your marketing is one of them. Possibly it is safe to think that it is merely unnoticed by many who publish about business. Nevertheless the absence of regularity in all you do in your small business will have a negative impact on conversions.
What is needed with The Pampered Chef idea of consistency has everything to do with the nature of people and how we react to our world. You need to consider about how we behave when something takes place that is unexpected in certain situations. There is an unpleasant, ill at ease, feeling connected with it, and that is an general negative reaction.
Let's take a look at an example of this involving the very typical squeeze page scenario so many of us are familiar with. We have all observed and used squeeze pages when a person is building an email list for marketing. Right after a prospect opts in, then generally they will be shown a website that contains a sales letter. Of course what is presented after the person subscribes is the marketers decision. The strategy and practice of consistency will come into play here in a fairly significant way.
The dynamics here concern the format, design components and colors of the squeeze page and the site that shows up after that in the browser. If the comparison is sufficient, then that is definitely inconsistency and will create an uneasy influence on the viewer. The simple remedy is to make the squeeze page design and style more aligned and in agreement together with the sales letter page design.
Having said that the above case is appropriate to other areas involving affiliate marketing. Review sites are well-known due to the fact they can be extremely effective, and the usual scenario is for a review page to have at least one outgoing link to a vendor site, if not more. Of course you cannot support all the various vendor sales page designs. Nevertheless you can develop your review site in neutral terms that function to blend well with other sites. What you really should strive to do is avoid a design that is highly strange and serves to provide a glaring contrast to any other site. Certainly this does bring certain subjectivity into the picture. You can get by just fine if you try to make an attempt to minimize jarring color clashes as much as possible.
The following critical consideration is all about promotion messages through the written word. Typically speaking, the majority of people are constant and regular in the way they talk to people. Alternatively, we have seen many situations in which goods and services were marketed that appeared way out of place and unexpected. In our experience, this is not a huge issue we see in email campaigns. But yet, we do see it at least a couple of times a week, and so that only suggests there is a lack of awareness of the need to possess consistency in all of our promotional funnels.
What is needed with The Pampered Chef idea of consistency has everything to do with the nature of people and how we react to our world. You need to consider about how we behave when something takes place that is unexpected in certain situations. There is an unpleasant, ill at ease, feeling connected with it, and that is an general negative reaction.
Let's take a look at an example of this involving the very typical squeeze page scenario so many of us are familiar with. We have all observed and used squeeze pages when a person is building an email list for marketing. Right after a prospect opts in, then generally they will be shown a website that contains a sales letter. Of course what is presented after the person subscribes is the marketers decision. The strategy and practice of consistency will come into play here in a fairly significant way.
The dynamics here concern the format, design components and colors of the squeeze page and the site that shows up after that in the browser. If the comparison is sufficient, then that is definitely inconsistency and will create an uneasy influence on the viewer. The simple remedy is to make the squeeze page design and style more aligned and in agreement together with the sales letter page design.
Having said that the above case is appropriate to other areas involving affiliate marketing. Review sites are well-known due to the fact they can be extremely effective, and the usual scenario is for a review page to have at least one outgoing link to a vendor site, if not more. Of course you cannot support all the various vendor sales page designs. Nevertheless you can develop your review site in neutral terms that function to blend well with other sites. What you really should strive to do is avoid a design that is highly strange and serves to provide a glaring contrast to any other site. Certainly this does bring certain subjectivity into the picture. You can get by just fine if you try to make an attempt to minimize jarring color clashes as much as possible.
The following critical consideration is all about promotion messages through the written word. Typically speaking, the majority of people are constant and regular in the way they talk to people. Alternatively, we have seen many situations in which goods and services were marketed that appeared way out of place and unexpected. In our experience, this is not a huge issue we see in email campaigns. But yet, we do see it at least a couple of times a week, and so that only suggests there is a lack of awareness of the need to possess consistency in all of our promotional funnels.
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