Javita Coffee Review: What's All The Buzz?

By Ken Acree


There's a lot of buzz recently about the brand-new Javita Coffee company business. I am not connected whatsoever with Javita, either as a Representative or a client. I do not personally have as associates any Javita Reps. So exactly what you are getting is an impartial analysis of the Javita business plan.

Business Leadership

Stan Cherelstein is not only the head man at Javita, but also runs Waiora. The fact that Waiora has operated has a direct sales company since 2004 bodes will for the prospects of Javita hanging in their as a business.

Compensation Strategy

The best pay plans in direct sales balance the needs of 3 levels of associates. The part-timer, the emerging leader, and the star. Javita does an excellent job of providing for the needs of all three categories.

Possible Danger Signs

Sometimes the upfront purchase requirements with MLM Companies can be a danger area. This is especially true if you aren't actually receiving anything of tangible value for your money. Javita seems to be in good shape here. They have several enrollment options to choose from, and each contain plenty of sample product so that you receive value for your money.

Issue with the Pay Plan

I can't say that this is something wrong with the Javita Payment Plan. It is just something that I disagree with. The requirement level to start getting paid a new car bonus is lower than I would like to see. The reason is that when the bonus is easier to earn, it is often easier to lose as well. I hate to see anyone buy a new car and then later fail to qualify and lose it.

Another Worry: Is It Too Expensive?

Sometimes over priced items will survive in the market place for a while because of hype or buzz. But the long range viability of a company is dependent on consumers being willing to purchase goods at the marked price.

Does Javita pass the item worth examination?

A case of Javita's coffee sells on a wholesale level for around $1.43 per packet. This is approximately 75% higher than the cost of certain other premium brands, such as Starbucks. Ultimately, the viability of Javita lies in the hands of you and other consumers like you. Do you love Javita Coffee so much that you'll pay nearly twice as much for it as other premium brands? If so, the Javita has a chance to live up to the buzz.




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